Red River Trivia is a Fargo exclusive trivia company. It is a small business and required specific needs for a new brand. The brand had to accommodate social media use and print media use. The brand includes the unique cityscape of the Fargo-Moorhead area. I selected a bright red to contrast a rich black simulating dusk to represent the evening events. I chose a vintage style and shape to give the company a reputable look. The previous brand used the famous Red River as an upside down question mark. The client expressed a desire to keep the river as an upside down question mark which I incorporated into the cityscape. The logo represents an evening event exclusive to the Red River area meant to attract business owners and trivia patrons alike. I designed a facebook banner, an event flier, a business card, drink voucher, answer sheet, pen, and apparel in accordance with the branding elements.
As a small business, RRT relied on their social media presence to spread awareness about their events. Before they hired me, their facebook business page did not have a centralized graphic showing the variety of times and places for their events. I designed a banner to help viewers understand where and when they could expect trivia events while remaining true to the brand.
